Notice: Trying to access array offset on value of type bool in /customers/1/b/5/ on line 1528 2018 Guide To Starting A Blog | Spec Of Gold

The hardest part of starting a blog, in my opinion, is coming up with the name of it. This will be your brand and as you gain a following it is never a good idea to completely change your brand name so this is certainly a decision you should not take lightly. But it really doesn’t have to be a stressful process! It can be as simple as your name or your favorite food. Some ideas for food blogs that you are welcome to steal (first come first serve!! ūüėČ )

  • Pancakes & Pajamas
  • Green Onion Garnish
  • Booze & Brunch
  • Bunch Of Basil

You get the hang of it. A great tool to use when you are trying to name your blog is a thesaurus¬†so you can find words that are similar to each other. One word may stand out to you while it’s counterpart wouldn’t. A Thesaurus is an invaluable resource when coming up with your brand and blog name.

Now that you have found the absolute perfect name, it’s time to put pen to paper (or keyboard to monitor).

Before I started my food blog baby I made the majority of my income from designing websites for growing brands. So when I say I know websites, I KNOW websites. I have worked on all different types of hosts which comes with all different types of customer service, site speed and reliability. I can confidently say that bluehost is my absolute favorite. But whichever host you do choose make sure they offer free WORDPRESS hosting.

I love bluehost because it is super cheap for what you are getting. Like most hosting sites, you pay for the whole year up front but you don‚Äôt need to sign up for ALL the services they offer at checkout. The one thing I do recommend adding is the domain privacy (so you don’t get those spam calls every time you sit down to dinner). Hosting your own site is going to cost around $70-$80 per year but since you are definitely going to be making money from your blog, make sure to write that off as a business expense come tax time. ūüėČ

It is so much simpler than you would think to create a website on bluehost. Click —>¬†HERE¬†<— to go to bluehost! Enter in your new domain name and select your plan. I would choose the ‘basic’ at first because you can always upgrade later as your site grows.

When you are done signing up and have entered all the necessary information you should be sent to your bluehost homepage. From there we need to install wordpress.

  1. Find the Website section and select Install WordPress.
  2. Click the Install button.
  3. Select your new domain name.
  4. Select the Install Now button.
  5. Once it is done installing, click “log in to WordPress

Now that wasn’t so hard, was it? You will 100% be asking yourself “why didn’t I do this sooner?!”


Now this is the fun part: making your blog super pretty. But first you need to learn how to navigate your wordpress dashboard.

Here is what it looks like:

This is your blog’s motherboard. You will find everything you need to run your profitable blog right here including creating posts, pages, approving comments, etc.

What’s the difference between a page and a post? A page would be your menu items such as “about us, contact, shop, etc” and posts would be your blog posts.

To install a “theme” or the “layout” as MySpace would call it (ha. ha.), you simply click appearance and then themes. From there you can select a theme by pressing “add new” at the top and browsing the selections. You are of course not limited to this selection as you can find wordpress themes all over the internet and can even pay someone to completely brand and design your blog for you. I recommend this route for people who want to hit the ground running and would rather spend time creating valuable content then designing their site which can take awhile depending on how detailed you want to get. You can find the website package I offer here.

Once you picked your theme and installed it click on Appearance > “Customise“. From there you can use their user friendly interface to change your site colors, fonts, etc.


In order to gain a following and have brands want to work with you, you are going to need to create quality content. Even if you think a certain post “has been done”, do not let that stop you from writing a similar post because YOU are unique and you will put your own spin on it while offering the reader a perspective another blogger may not. The blogging world is very saturated but there is room for EVERYONE so do not get discouraged by the competition.

Here are my favorite resources for creating content:

  • Pinterest for inspiration
  • Family & Friends
  • Solve a problem
  • Tutorials
  • Google “Fill in the blank” post ideas

If you do not have quality camera equipment or feel like your photography may not be up to par you need to take advantage of free stock photos. My favorites are unsplash and burst. This will take your posts from 0 to 100 REAL QUICK.



I think all bloggers will agree when I say that Pinterest is powerhouse for getting your blog views. The majority of my blog traffic comes from Pinterest so I make sure that every single post I create goes straight to it. Requesting to join Pinterest group boards is crucial for getting high engagement on your pins.

In addition to pinning every single photo on the post I also will create MULTIPLE graphics for each post. If you do not have photoshop a free resource you can use is canva.


On every Pinterest post I go crazy with the keywords because it takes nothing away from the aesthetic of the post but adds SO MUCH VALUE. You never know what your potential viewer will be searching for but you can at least try to predict it.

A typical description on my Pinterest post looks like: “Crispy BBQ Tofu Wraps / Vegan Lunch / Easy Vegan Lunch / Plant Based Lunch / Crunchy Tofu / Meal Prep Lunch / Lunch Box Lunch / Vegan Bento Box / School Lunch Idea / Vegan Meal Prep / Healthy Lunch / Vegan Wrap

And it WORKS, I’m telling you. Keywords are crucial for getting your audience to find YOUR post.


  • Create social media accounts and be active on them
  • Offer a freebie and market it on your social media and Pinterest


I hope this post was helpful to you. You can research how to start a blog for days but you will never truly learn until you just DO IT. Once you take the leap and get into the hang of it you will wish you started sooner. Good luck and PLEASE send me your first post when you start. I would absolutely love to read them.


Note to the reader: This post may contain affiliate links. That means if you purchase something that I have recommended to you I make a small commission off of your purchase. This costs you nothing but helps me run this blog and buys me Starbucks. I would never recommend anything to my readers that I wouldn’t recommend to a best friend. Thank you for reading!